KATIE
HORWITCH.

SELF-TALK
SHIFTER.

Reimagining what it means to “be positive” in a complex world.

AUTHOR • SPEAKER • MINDSET COACH • MEDIA EXPERT • ARTIST • HOST • CREATOR • ACTIVIST •

AUTHOR • SPEAKER • MINDSET COACH • MEDIA EXPERT • ARTIST • HOST • CREATOR • ACTIVIST •

WANT YOUR SELF
Shift Your Self-Talk and Unearth the Strength in Who You Were All Along

Introducing writer, speaker, mindset coach, and founder of WANT: Women Against Negative Talk Katie Horwitch's first book, WANT YOUR SELF: Shift Your Self-Talk and Unearth The Strength In Who You Were All Along — a pragmatic and proactive guide to shift your self-talk at the deepest level, so that you can move forward fearlessly into the life you were meant to live. Now available wherever books are sold.

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For when you know what you want — but can’t seem to get yourself there. A coaching kickstart for ambitious dreamers + doers. Now booking a select number of sessions for Q4 2025.

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HI, I’M KATIE

I’m an author, speaker, mindset coach, artist, and the founder of WANT: Women Against Negative Talk: a platform that gives you tips, tools, motivation, and inspiration to move forward fearlessly in your life by shifting your negative self-talk.

I’ve spent almost two decades studying the conversations we have about ourselves, and the implications of them out in the world.

My mission? To change the way we talk about the way we talk to ourselves — and in the process, create a world in which feeling fulfilled is a reality for all.

I’m so glad you found me.

MEET KATIE
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Katie writes, speaks, coaches, and creates around the power of self-talk: the story you tell yourself, about yourself.

CHOOSE YOUR ADVENTURE:

SPEAKER
COACH
ARTIST
WRITER
CREATOR

THE SELF-TALK STUDIO

THE SELF-TALK STUDIO •

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make shift happen

A place to build new habits + shift your negative self-talk, every single week.

Self-talk doesn’t shift on its own. Just like any skill you want to learn — you need to practice. And just like any skill you want to strengthen, you need a studio to hone your craft.

Membership to the Self-Talk Studio includes:

  • Self-Talk Scripts: ready-to-use language swaps, reflection questions, and visualizations for real-life situations, written by a certified mindset coach

  • Exclusive Columns: Embrace the Cringe and The Fulfillment Files — deep dives into earnestness, embarrassment, fulfillment, and the courage to care out loud

  • The WANT Edit: curated round-ups of joy-bringing, non-sucky products, links, and cultural spotlights that help bring the work we do together into your everyday life

  • Exclusive access to full WANT YOUR SELF Cabaret videos, and early peeks at new projects/initiatives

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THE SELF-TALK STUDIO

THE SELF-TALK STUDIO •

  • Katie is a one of a kind human. She is a brilliant writer. She is an expert content creator. She is an approachable, well-versed and engaging motivational speaker. Having Katie on your team inspires others to do more, do better and reach higher for themselves.

    Angela Leigh, Vice President, lululemon Studio

  • Katie, we want you to come with us to everything. You are truly amazing and an inspirational force.

    Shelley Zalis, founder of The Female Quotient + SeeHer

  • Katie has a level of gravitas that is unparalleled. She is articulate, passionate, collaborative, intensely supportive, and crazy smart. Her ability to harness a room full of people with her powerful words and boundless energy is truly a sight to behold.

    L.K. Whitney, CEO of The Good Fest

  • Getting to know WANT and Katie has been transformative. Over-analyzing, over-doing, and over-feeling seemed like habits I had to shake off until I found deep resonance in her writing, words, and actions.

    Caroline, reader

KATIE IN ACTION

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THE PLATFORM

THE PLATFORM •

Katie is the founder of WANT: Women Against Negative Talk, a multimedia platform that gives you tips, tools, motivation, and inspiration to shift your negative self-talk patterns to positive + proactive — without ignoring or minimizing the realities of being human. We learn about ourselves individually and collectively, so we can influence our spheres and society in a way that moves us all forward, not back.

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THE PLATFORM

THE PLATFORM •