ABOUT KATIE

MEET KATIE HORWITCH: AUTHOR, SPEAKER, & SELF-TALK SHIFTER

Where to start with Katie - she’s one of the most powerful speakers, writers, and thought leaders on all things SELF that I’ve heard from in a while.
— event attendee

KATIE HORWITCH is a nationally-recognized author, speaker, mindset coach, and self-talk activist helping people change the conversation they’re having with themselves — so they can change how they lead, create, connect, and live.

She is the founder of WANT: Women Against Negative Talk, a global platform helping people shift negative self-talk into powerful forward momentum. Praised by CNN as “a woman empowering others around the world,” Katie has spent nearly two decades studying the conversations we have about ourselves — and how they shape the way we lead, create, and live.

Katie has spoken on stages from SXSW to SHRM, partnered with brands including Lululemon and DreamWorks, and coached executives and teams at companies including Google, Salesforce, Morgan Stanley, Equinox, and Whole30 on confidence, communication, self-talk, and impact. She is a regular mindset expert on NBC News Daily’s “Mental Health Check” and has been featured by The Cut, SUCCESS Magazine, Insider, ABC, CNN, and more.

Katie is the author of Want Your Self: Shift Your Self-Talk and Unearth The Strength In Who You Were All Along (Sounds True, 2023), available wherever books are sold, with a second book forthcoming Fall 2027. She is also the host of the long-running WANTcast: The Women Against Negative Talk Podcast, where she explores self-worth, comparison, emotional resilience, and the stories we tell ourselves in conversations with visionary voices shaping a more human-centered world.

Katie’s background as a performer and educator informs her dynamic presence across mediums. She has performed on network television, in feature films, and on stages from regional theatre to Off-Broadway. Her solo cabaret series, WANT YOUR SELF Cabarets, has played to sold-out audiences in Los Angeles and New York City, blending storytelling, music, humor, and self-talk work into a live experience that makes inner work feel immediate, communal, and unforgettable.

As a mindset coach, Katie helps individuals and teams move through shame, doubt, overwhelm, and fear so they can lead their lives and work with more clarity, agency, and self-trust. A certified NLP Practitioner, she blends self-talk strategy, practical mindset tools, and deeply personalized support to help people create shifts they can actually use.

Katie is also a longtime fitness professional and has been an instructor with Equinox for over 15 years, where she helped launch the signature cycling format ANTHEM. She has also served as a top trainer on the digital fitness platform Aaptiv, bringing her distinctive blend of motivational coaching and performance-driven programming to a wide audience.

She holds a BA in Drama from the University of California, Irvine, where she also studied sociocultural anthropology and creative writing. Katie lives in New York City with her husband and their dog, Frankie, and continues to create work that helps people change the way they speak to themselves — and, in turn, the way they show up in the world.

Her middle name is Joy. Literally.


Short bio:

Katie Horwitch is a nationally recognized author, speaker, mindset coach, and self-talk activist helping people change the conversation they’re having with themselves — so they can change how they lead, create, connect, and live.

Katie is the founder of WANT: Women Against Negative Talk, a global platform helping people shift negative self-talk into powerful forward momentum. Praised by CNN as “a woman empowering others around the world,” she has spent nearly two decades exploring how self-talk shapes confidence, communication, creativity, and impact. A regular mindset expert on NBC News Daily’s “Mental Health Check,” Katie has spoken on stages from SXSW to SHRM, partnered with brands including Lululemon and DreamWorks, and been featured by SUCCESS Magazine, The Cut, CNN, and more.

Katie is the author of Want Your Self: Shift Your Self-Talk and Unearth The Strength In Who You Were All Along (Sounds True, 2023), with a second book forthcoming Fall 2027. Through her books, the long-running WANTcast: The Women Against Negative Talk Podcast, The Self-Talk Studio, and her signature WANT YOUR SELF Cabarets, Katie brings self-talk into pages, conversations, community, and performance — making the inner work of change feel tangible, human, and impossible to ignore.

I don’t believe it’s the big things that tell our story. It’s the small, everyday occurrences that create our sense of Self. It’s in the tiny micro-moments that we’re presented with the biggest life choices,and in our interpretation of them that we decide who we are.
— Katie Horwitch

MY SELF-TALK ORIGIN STORY

Before self-talk became my work, it was the pattern I couldn’t stop noticing — in myself, and in the world around me

Here’s the deal: for most of my life, I had a crap-tastic self image.

Self confidence? Loads of it. But the lens I VIEWED that confidence through – the opinions I formed around it, the things I did to “keep myself in check,” the image of myself I saw in my internal mirror –was all scratchy and blurry, and made me believe that self-confidence was synonymous with narcissism and vanity.

Negative talk was the norm in my life when it came to the women around me.

I thought it was normal to bash your body, downplay your intelligence, and tuck your talents far, far away. And even though it felt vaguely wrong, I joinined in just to connect – just to fit in. I wanted to change the world but would never admit it. That was way too ambitious, and ambition wasn’t relatable. I just wanted to relate. How else would I find my people?

But I wasn’t a cynic and I didn’t loathe myself. I just felt like my brightness was blinding to others. So I stored it away. That way, other people could turn my brightness on and off at their own will — whenever they needed it, and me, most. As I got older, I developed a Hero complex that made me OBSESSED with saving the day. If I could just rescue someone, anyone, from sadness or trouble, I’d be in. It’s a tale as old as time: I became so others-focused that there was no room for myself.

The cost was my self-trust.

It’s ironic that the more I bonded with others over negativity — the more I beat myself down with the “selfless” goal of lifting someone else up by showing them I really wasn’t all that great — the more alone I felt.I was fab at faking a smile and winning people over with my generosity, but ended up feeling even lonelier than before when I gave everyone my all, tried to be like them, spoke their language….and still faded into the background.

What was wrong with me?

In my late teens and twenties, that disconnection got louder. I struggled with orthorexia — a form of disordered eating that can look, from the outside, like discipline or wellness or “having it together.” At the time, I didn’t have the language to understand what was happening. I just knew I was spending a lot of energy trying to manage myself into being “okay.”

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…so usually when you hit this point in someone’s self-written bio, it’s when you get the Oprah-style A-HA moment. But my “story” isn’t about one rock-bottom moment, even though I had a lot of them, and it’s not about a clearly defined before-and-after shot. Those never tell the whole story, anyway.

It IS about continuously choosing to be proactive over being reactive, over and over again.

And in order to do that, I needed to come clean with myself about the language I was thinking and speaking, to myself (and with others).

I needed to be honest about how often I used self-deprecation as a safety net, about the difference between having humility and erasing vital parts of myself, and about how many of my “realistic” thoughts were actually fear trying to sound convincing.

This became the foundation of WANT: Women Against Negative Talk.

What are we actually saying to ourselves?

Where did it come from?

Why do we confuse self-trust with arrogance, self-respect with vanity, or wanting more with being ungrateful?

And what becomes possible when we start rewiring the self-talk that keeps us stuck?

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I first thought of the name “WANT: Women Against Negative Talk” in 2007. I didn’t yet understand the full scope of what I was naming — I just knew negative talk was everywhere, and it felt like a way bigger barrier than people gave it credit for. I knew there was another way to be.

Almost two decades later, I’m still doing the work — only now, I’ve built a life around helping other people do it too.

Despite what you might hear out there, I don’t believe the goal can — or should — ever be to delete negative self-talk forever. We’re human. We have histories, nervous systems, bad days, group chats, mirrors, headlines, inboxes, and entire industries built around making us doubt ourselves. Your self-talk is not always going to sound like a supportive best friend.

But I do believe we can learn to treat self-talk as information rather than something inherently good or bad.

We can learn to notice the language that keeps us stuck and question the stories we’ve repeated for so long they’ve started to feel like facts. We can shift from reactive to proactive, not in a forced-positivity way, but in a way that gives us more agency over how we move through our lives.

That’s the work I do now — through books, keynotes, workshops, coaching, media, cabaret, and conversations of all kinds. And it’s the work I believe we all must do if we want to create the world we say we want to create.

Because when we change the conversation we’re having with ourselves, we don’t just feel differently. We live differently.

And when we live differently, we make different choices — in our relationships, our work, our communities, and the culture we help create.